Identify the problem you're looking to solve.
You can’t do it all. Get focused on where you can make a difference and what you believe is the biggest gap and build a theory of change. What issue are you trying to solve, and why is a solution needed?
- Search for design thinking
Research your issue and your solution.
Find out what already exists out there, and see where you could fit in. What is unique and innovative about your idea, who will benefit and are there others addressing the same problem?
- Search for research
Make a business plan.
In addition to the typical plan components, what differentiates you as a business doing good?
- Search for business plan
Choose your organisational structure.
There’s no one size fits all structure for businesses looking to do good. What makes sense for you - for-profit, non-profit, co-op, etc.? What are the pros and cons based on your intended impact?
- Search for organisational structure
Cross your t's and dot your i's.
Make sure you have ticked all the municipal, provincial and federal boxes to register and operate your business. Have you secured the appropriate permits? Do you need any special licenses?
- Search for permits
Find the tools for impact measurement.
Explore what you need to do to measure and show the intended impact of your idea. Focus in on your social return on investment and your triple bottom line. What would the world look like without your business? What will it look like because of it?
- Search for impact report
Access unique financing opportunities.
While you're passionate about your issue and your solution, make sure you've investigated all financing options available to you to keep your business going and growing. What social financing is available for you based on your organisational structure?
- Search for financing
Build your presence.
Get noticed, get recognized and get the word out about your product or service. There are many ways to promote what you're selling, but how about promoting the impact you're having?
- Search for marketing